Ever heard of Epik High? It's a popular hip hop group from Korea. If you're hip and have knowledge about Asian pop culture, maybe you have. :)

Anyhow, I'm friends with them. In fact, the leader of the group is an old friend and dare I say, my former protege, who used to work on e-dreams.

Now, they're doing something radical at least in Korea. They turned out lucrative contracts from big labels and started their own company and own website mapthesoul.com where they will sell their new book album exclusively. The album portion will be also available on iTunes on March 27. You should check it out. I had a privilege to listen to their title song Map the Soul (worldwide version) in advance and it's awesome. And it's in English.


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